Starting any business can be a daunting task. You need to consider who your target customers are and how you can best promote your services to them. Over the years, I have come across many entrepreneurs who have decided to start up a lawn service business. Lawn service is indeed a very lucrative business to be in as we all need a little help from time to time with our lawns. This is especially so when work commitments prevent us from giving our lawns both at home and at work the attention they need! Promotional gifts and other new media can play a big part in your business marketing.

As with all new businesses, I generally tend to recommend looking for inexpensive ways of promoting your services. If you are a techie or at least interested in social media, you could open a Twitter account and Facebook account to keep in touch with your local followers and friends. You could even offer special offers online.

That said, social media is still very much in its infancy! How well it will work for you will need to be analyzed over time. As you are starting up a new business, time may not be on your side.

Promotional gifts are an excellent means of getting your message out to the people in your community. Many are very inexpensive and work to promote your business long after you give them away. Here I would like to introduce you to 5 of the top marketing gifts for lawn maintenance services.

Fridge Magnets: These low cost promoters are excellent for promoting lawn and gardening services. They stick to the front of the fridge making it easy for your customers to find your details. Full colour printing is easily done so you could have a fun design printed on the front of them along with your logo and contact details. Studies show that once a fridge magnet is put on the front of a refrigerator, it is usually left there for a very long time.

Promotional Pens: Do not be tempted to purchase the cheapest promotional pens you can find! There are many low cost good quality plastic pens on the market that you can hand out each time you see your customers or include them with your invoice. Try writing with several pens before you make your purchase so that you can find a pen that you like writing with. Generally speaking, if you like writing with a pen, your customer will too. Pens that are used promote for a long time. It is also important to try to find pens that offer print areas that are large enough to print your logo and contact details and have them be read easily.

Note Pads: Everyone needs a good note pad at work and/or at home. Printing note pads is not expensive and you can rest assured they will be used. There are many different types of note pads from sticky notes to paper blocks to 50 sheet paper lined pads. Find a pad style you like that is within your budget and get them to your customers.

Promotional Stickers: Stickers are one of the least expensive promotional gifts. They can be given away like business cards that people can then stick wherever they want to ensure they do not lose your details. They are so cheap that you might like to give away several at a time so that your logo and details are never far from view.

Calendars: For your top customers, you may like to consider promotional calendars. Calendars are slightly more expensive than the other gifts mentioned in this article but they can be personalized with special reminder messages and each month can be personalized with your logo and details as well. Although they are more expensive, it is worth considering that they are used and looked at year round.

At the end of the day, you need to be sure you have a means of getting your gifts out and into your target customers’ hands. This can be done by going door to door with your details or if you already have a good database of customers, handing them out whenever you work at their home or business.