Archive for February, 2011

ICD-9 codes 2012: A New Saddle Embolus Code Likely

Posted by at 28 February 2011

Category: Tips

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Here’s a refresher on some of the ICD-9 codes that you might have to use starting October 1.

ICD-9 2012 goes into effect on October 1 this year. As such, you need to be all geared up for the changes. Here are some proposed changes you need to be aware of.

Saddle embolus code: This time you may get to use a new saddle embolus code 415.13. For the uninitiated, a saddle embolus is where you have a very large blood clot that dislodges and then goes through the blood stream and lands in a big division of an artery.

NCHS proposes that the diagnosis gets its own code

This code came to the fore after National Center for Health Statistics (NCHS) realized that there is no ICD-9 index entry pointing to a proper pulmonary saddle embolus choice. Presently, ICD-9 does link the term ‘saddle embolus’ to the aorta. If you look under 2011 code 444.0, you will see ‘saddle embolus’ in the inclusion list.

However this year’s ICD-9 code changes will take that connection a step further. You can anticipate 444.0 to expand to provide more spot on coding: 444.01 (Saddle embolus of abdominal aorta) and 444.09 (Other arterial embolism and thrombosis of abdominal aorta).

Apart from this, ICD-9 2012 intends to add V12.55 to provide a unique code for this part of the patient’s history. What’s more, you can even expect ICD-9 2012 to expand 747.3 to a range of five-digit codes: 747.31, 747.32 and 747.39. 747.31, the first proposed code refers to coarctation and atresia, both of which currently fall under 747.3.

Apart from these, as a radiology coder, you also need to watch out for expansion of cystostomy complication coding options. The proposal expands 596.8 into a new range of five digit codes.

Also anticipate: To add to it all, 997.5 and 996.39 might also undergo changes.

For the latest scoop on 2012 ICD-9 codes, sign up for a one-stop medical coding guide like SuperCoder.

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Franchise Marketing Systems Implementation

Posted by admin at 28 February 2011

Category: Tips

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You have a successful business. That is step one. The business has enough time in operation to clearly understand the business model, the nuances of running and operating the business and the company has somewhat of a leadership position in the marketplace they work in. Now how do you expand beyond the first successful location? Franchising and Licensing your business model of course, but how? There are clear steps that need to be taken in order to make this transition from one successful operation to a system that replicates this success through other owner operators who buy your franchise.

It is called a Franchise Marketing System. The key is that you develop a system that creates brand awareness, interest and an overall “buzz” for what you are doing in business and around the offering for others to get into business with you doing the same thing for themselves. Some businesses and industries can create this naturally by way of being new, unique or having wonderful branding while others take a bit more “pushing”. The key is that the business is successful that you are replicating and that you are selling a truly successful business model, the Franchise Marketing System is just about packaging that concept in a way that can be marketed and sold.

Building a Package. The first step in designing this system is to clearly identify what the franchise offering will be and what the overall “package” will deliver to the buyer. This should be very clear and succinct. Always remember that franchise buyers do not come to you for vague answers and ballpark figures, they want a defined and clearly outlined model so that they don’t have to worry if they are “doing it right”. Build the business plan for them so that they have a road map when they sign the franchise agreement, put together great operations manuals and make sure that you have a wonderful training program for them to fully understand the business and be independent.

Buzz. As a franchise organization, the best franchise marketing systems create the most “Buzz”. It is no secret that most of the great franchisors in history were great “Showmen”. Create the message in people’s heads that you have it figured out… you have a wonderful life and a really great deal with the business that you are offering in a franchise… anyone could have this just like you do if they too joined this franchise company. Of course you have to back this up, but that is the message that fuels the phone calls and emails from interested buyers. Put together a great web presence, in today’s market your website IS your store front, if you aren’t looking the part online people won’t take you seriously. Do PR work, try to get in print – it brings a certain level of credibility that online marketing cannot match. Once you have this market electricity, you need to funnel that interest into your lead generation system.

Lead Machine. It is critical to keep in mind that as a new franchise organization, you are running a new business. When you first opened the doors to your business, did you advertise? Did you run an ad in the paper? Did you work hard to create a marketplace for what you were doing? Of course you did, the same process needs to be in place for your new franchise model. Without advertising and lead generation it is very difficult to sell and volume of franchise locations. There are countless options to generate good leads. Pay Per Click Marketing, franchise lead generation sites, print, trade shows, PR work, SEO marketing and many more, the key is to build a great plan that incorporates enough avenues to consistently generate a solid lead flow so that you have qualified franchise candidates to talk to each and every day.

Have a great Pitch. Once you have people on the phone, it is important to have a great presentation. Why should they consider buying into your franchise? What makes you so special that someone should pay you $35,000 up front and a percentage of sales forever? The answer should flow very naturally. “We are… we provide training… support… This means to YOU that… and YOU will receive… and YOU will benefit from… ” This includes having the collateral materials, PowerPoint presentations, fliers, printed materials and other items that go hand in hand with your selling anything… look and act the part and always remember that perception is reality to most people.

In the end, designing and managing a great Franchise Marketing System takes work and planning then carefully management to execute correctly, but if done right franchising can provide and absolute fantastic vehicle for growth.

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Custom Poster Printing – The Right Way to Effective, Money-Making Posters

Posted by admin at 28 February 2011

Category: Tips



Posters are an advertiser’s dream. They are big. They are colorful. Most importantly, they are noticeable. The sheer size of poster would make any client or consumer look, and it is in that instant that businesses, even small ones, can boost their sales and generate more income.

A well-placed poster goes beyond information dissemination. It goes a long, long way even though some people might not actually feel as though it is really doing something. It creates a life of its own, such that it can make its presence known to you.

You or your clients are more than aware of such a poster. You become more aware about a product, service or establishment that it endorses. And while you might not be overly interested in it, posters in plain sight are still something to talk about. This makes you a channel who advertises the poster’s message as well.

Because a poster is a visual communication tool, it can effectively move audiences and arrest their attention. Get the attention you need from a specific set of market or consumers using a specific set of posters.

Make custom-made posters that will do the job. Custom poster printing accommodates your needs to print posters that are uniquely your own. It offers full color poster prints with lots of customizable options not readily available anywhere else.

Start making your posters and read just how you can effectively make them. Read these tips and let your imagination roam free.

Graphics

A book tells its story through its text while a movie tells its story though its videos. Use images and graphics to narrate your poster’s story and use text sparingly.

The poster also has no use for bulky texts, especially when you are advertising. Remember the motto, “show” not “tell”. Use photos or designs that can communicate a feeling, an idea, or even a fantasy.

Order

An effective poster will keep its readers for a good portion of time if its elements – graphics and text are in sequence and well-ordered. Keep this in mind and if possible, state the obvious and avoid double-meanings.

Direct vs. Subtle

There are times when you should observe directness and when you should observe subtlety. If you are too direct, people will lose interest in what you are trying to sell. This leaves your readers or audiences with little room to use their imagination.

Too much subtlety and you leave your audience out of the message or intention of your posters. Subtlety should work in manner that it carefully increases your audience’s interest and that they may be able to interpret your work at their own pace.

Balance directness and subtlety in your poster design, or else the impact of the message will be lost and it will end up like a bad punch line to a joke.

Illusions

Make use of the size of posters and where or how far they will be placed. Sometimes, you can make your posters seem even bigger by using vertical lines and images. You can make your graphics too like a 3 dimensional object floating in space. There are no restrictions as to what you can do with your own posters.

All things considered, an effective poster is also a beautiful work of art. With graphics, images and text in displayed in unison, there is only one major thing that could render your poster ineffective. This could be the result of poor custom poster printing service.

You can never go wrong if you utilize custom poster printing. You can easily acquire its services without leaving the comforts of your room as you can search for professional custom poster printers online. And it is a guarantee that you’ll make nothing but blockbuster posters that will all draw them in.

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Essay Writing Service Online as Total Solution

Posted by admin at 28 February 2011

Category: Helpful Info

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