Websites play an important role in E-Commerce business. As it is the only medium of interaction between the sellers and online shoppers, so it has to be carefully designed. E-Commerce websites are designed in order to accomplish the commercial needs. Internet surfers have become very smart and they can easily differentiate between good and poor website. In order to maximize the chances of success it’s very important during the design phase to carefully consider the following principles of effective E-Commerce website design.
1) User-Friendly Navigation: The navigation pattern in an E-Commerce website should be very simple and easy to understand. Since online shoppers cannot feel and touch the online store and its products. So, let your audience navigate through the website easily and you cater to their needs. Make use of breadcrumbs to make an enhanced and easy search process for the visitors.
2) Be Creative but Don’t Sound Absurd: Being creative is really good for designing an E-Commerce website. In order to get quality traffic, it is very necessary to make your website attractive and user-friendly. But it should not seem as if you are selling design and not the products. It should be designed in a way that all the common questions and objections are answered. Creativity is something which cannot be bought therefore, if you are really concerned about your E-Commerce web designing then, you can always hire dedicated web designers who provide professional website design services.
3) Security: You need to assure the shoppers that their private (contact and financial) details would not be shared to any third party. Security is an issue that is paramount to your customers. So, make sure your online payment processing is secure. Failure to do this would result lost customers, which in turn would lead loss in sales.
4) Instant Response: To make E-Commerce website more attractive, designers often make use of flash files and heavy HTML coding. Bigger flash files take more time to get loaded. Internet surfers are very impatient and need an instant response to their action. So, if the website or the images are taking too much of time to get loaded, the shoppers might get annoyed. Also, remember that an annoyed customer is a lost customer.
5) Quick Solution to Customer Queries: Customers might have some kind of queries in their mind while shopping online. Therefore, it is very important to provide customer service online that would actually resolve customer queries and help facilitating the online shopping.
All the above aspects help you to build a long term relationship with your customers and an excellence in all these will help you bring your customers back on your website.
Archive for July, 2011
If you’ve been selling a product or service for any length of time, you know you need a few basic marketing pieces. You know you need a sales letter, either online, offline, or (preferably) both. You know you need to build a list of prospects and customers. And you know you need a way to keep in touch with your list.
You may not know, however, that having a full arsenal of collateral pieces–marketing pieces that are not strictly sales pieces–will exponentially increase your image and credibility, your ability to reach your target audience, and your success at staying in front of them. All of these can mean a hefty increase in your bottom line.
Here are seven types of marketing collateral you need:
1. Articles. Whether you submit them to newspapers, trade publications, online article directories, or all of the above, articles are a great way to convince your readers that you’re an expert in your niche. Articles must be thoroughly researched and well written to be convincing.
2. Bios. Bios, or personality profiles, can also be used both online (in the “about us” section of your company’s website) and offline (in the company handbook, for example). Having bios of the important people in your company both establishes their credentials and makes them more “real.”
3. Blogging. You should read my article on this subject, “Blogging: Now It’s for Business, Too.” But briefly, blogging gives your customers access to the big thinkers in your company, encourages customer input, and leverages the fact that the most likely visitors to your blog are your most loyal customers–the most influential people for word-of-mouth advertising.
4. Case studies. Case studies are important because they’re like extended testimonials–highly credible third-party endorsements of your product or service; and because they offer a real-world perspective, so that while your product or service might perform well in a test setting, case studies show that it works for real people in real life.
5. Reports. Reports have a number of applications, but often they are given away free as an enticement for your website visitors to opt in to your list. They can also be like extended articles, and, as such, are important for establishing you as an expert in your field.
6. White papers. I’ve also covered the topic of white papers in other articles, but the value of white papers cannot be overstated. Remember that white papers have a wide reach and a long shelf life, and that they have a wide range of applications you may not have thought of. A professional white paper writer will know how to use them most effectively.
7. Ghostwriting. Ghostwriting isn’t really a type of marketing collateral–it’s a way of getting your projects written when you don’t have the time, skills, or inclination to do it yourself. Find a professional ghostwriter to get those projects crossed off your list.
That’s it–seven highly effective ways to get the word about you, your business, and your product or service out into the world.
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