How many times have you heard the money is in the list? Well let me clarify that: The money is in your list. You must be in control no one else. Building starts once you learn to generate leads by sending them to your website capture page. Where your visitors leave their name and email address, in order to receive whatever it is you are offering them in exchange. (A newsletter, an eBook or more info on an opportunity or service).

Lead Management:
The # 1 Tool for Building a list of leads is an auto responder. There are many auto responder services to choose from. Just do a search on Google for auto responder services, there are plenty of them. I personally use Aweber It is one of the largest and most popular. These services are very inexpensive about twenty dollars a month.

The auto responder company will provide you with a web form in code that you can place on your web page or blog.

If you don’t know how, just call them they will walk you thru it. It is really just a copy and paste procedure.

This form enables you to collect your visitor’s information. I am sure you have seen these boxes many times. Once your visitor submits their information it goes to the auto response service and your list building begins. If you request they will even email you every time someone enters their name and email.

When someone does enter their information the auto responder will send a verification email to the address submitted to verify the request. Many times this is in the form of a thank you letter with a verification link that must be clicked.

Automated Emails
The auto responder service allows you to set up automatic responses in the form of pre-written emails.

You write the emails and set a schedule of when and in what order you would like them sent. You only have to set this up once and it’s done. You can also send to your List any time you wish, if there is something special you would like to communicate you can, you are in control.

Don’t Make My Mistake:
I strongly recommend you get set up with an auto responder service as soon as you start Building your list, because I didn’t. My First MLM Company claimed they would do everything that the auto responder services do. I would generate the leads and they would manage and do the emailing for me. It was a good deal, until we parted ways, that’s when I found out it really wasn’t my list it belong to them. So don’t let this happen to you.

Your in Control:
When you use a auto responder service you are in control you find yourself going out of your way to build a relationship with your list. You want to provide solutions to their problems and when you get the opportunity to send them valuable information you do.

You work at providing value so that everyone will look forward to you emails. Of course there will come a time when you will try to sell to your list, but don’t just sell them something to make money. Only sell them something you already have tested yourself and know it to be a valuable product, or service. If you have experienced the product or service, you can honestly endorse it, and if someone on your list has a question, your honest will shine threw. Over time the people on your list will know you to be honest and trustworthy, and will respect what you say and some will want to join you in business.

It’s Your Property
You worked hard at Building a list and by using the services of an auto responder will keep you in control. This list is your property it goes where you go. Once again I went on a little rant. The bottom line is; use a good auto responder service you will never regret it.